1. Problem
The original fintech app looked clean, but it didn’t work well for users. Navigation was confusing, core features like payments and rewards didn’t connect smoothly, and the layout wasn’t built to grow as new features were added. For something as sensitive as finance, this made the experience feel unreliable.
2. Solution
My goal was to redesign the app so it felt clear, logical, and personal. I restructured the main flows: Dashboard, Payments, Rewards, and Settings, so that tasks felt natural and easy to follow. Along the way, I created a design system to keep everything consistent and ready to scale.
3. Research
Audit of the Existing App: I reviewed the previous design to uncover usability issues. The audit revealed limited navigation with only three tabs, unclear visual hierarchy, a very basic feature set, and essential actions like card control hidden deep in the flow.
Competitive Analysis: I studied leading fintech apps to understand how they manage navigation, build trust, and support complex financial tasks. This research helped me identify best practices while also showing opportunities to differentiate the product.
User Journey Mapping: I outlined the complete user journey to pinpoint friction points, such as during payments or while checking rewards, and identified areas where users needed more clarity, motivation, and a stronger sense of control.
